Marketing strategy isn't just about building websites, running ad campaigns and sending out brochures. The most successful companies understand that marketing is a philosophy and a process that touches on every single area of the business - from the reception desk to the warehouse door.

Of course there are compromises and disagreements between stakeholders and departments, but a company that focuses its efforts on fulfilling the needs and exceeding the expectations of its customers will grow and succeed where others stumble and fail.

At oneworldmarket we have developed a process to help companies to achieve this goal. We call it "Integrated Marketing Discovery". It is an approach that allows us to look objectively at whether the various activities of the company meet the needs of its customers or whether they fail.

The end result is a set of strategic recommendations intended to bring the company closer to its customers and in so doing, to build a more successful, more profitable organisation.

Integrated Marketing Discovery.

We start by looking at what the company is saying about itself - what current marketing activity takes place, and what messages those activities send to its customers.

Next we look at the customer's experience of the company. Is this experience consistent with what the company is saying about itself? If not, why not?

We then move on to look at the company's overall goals. Are these goals consistent with the existing customer experience? If not, what changes are needed?

And finally we look at what changes should be made to remove the inconsistencies between words and actions.

Marketing Consultancy Package.

Too many organisations take a "scattergun" approach to their marketing. This is characterised by a series of ad-hoc, unconnected campaigns that fail to exploit the synergies that come from a more integrated approach.

At oneworldmarket we can help you step back from the day to day hustle and really see the wood for the trees. Our marketing consultancy team have helped some of the most successful companies in the world develop their marketing planning and build coherent, successful and measurably cost-effective strategies.

Our Marketing Consultancy package brings these skills to bear on your marketing plans. It provides a framework with which to analyse the marketing goals of your organisation and the tools available to you, meaning less time and money is wasted on ineffective, unfocused campaigns.

We will help you to look objectively at where you are now, help you decide where you'd like to be, and then provide you with a set of tools and techniques that will get you there. We have experience in everything from low-key, low-budget guerrilla marketing to full blown multi-channel media campaigns using TV, web, radio and print.

In all our work we focus on maximising measurement and trackability, so you can work out which campaigns to run in the future from a position of real knowledge, not guesswork.

Deliverables (tailored to client needs):

• Marketing strategy healthcheck
• Setting marketing goals
• Improving response tracking